Monday, September 15, 2014
A few years ago, I looked to Pinterest as a handy way of bookmarking the dozens of kid's crafts and fun party ideas I had spent countless hours clicking through.
Now I see it as THE number one marketing technique for my shop. Once I realized it was the largest source of traffic for both blog and Etsy shop I put a hold on pinning all those banana mummy treats, and instead focused on making my Pinterest Boards a platform to share my work. And it worked.
In just a few months, my Pinterest followers grew from a measly 300 to a whopping 30,000.
Here, I'd love to share with you just how I did it!
Of course, there's the common advice like crafting a spiffy profile & writing excellent board titles which were also important success, but I won't go into those here. Instead, I'll focus on a few, very specific suggestions for my fellow creative entrepreneurs.
#1 DETERMINE YOUR PINTEREST PURPOSE
I found that when I focused on my core audience (customers from my shop, Facebook, instagram) and their interests - which correlate with my brand, the follower count steadily increased. This means crafting a fine balance of what is authentically me & the interests of my audience base. For example, my shop focuses on my handmade creations in bold designs and bright colors, so my boards reflect these ( Color Me Happy, Design & Typography, Make Something). I am also so thankful to be part of this wonderfully amazing creative community and seek to share other shops on my Lovely Handmade Finds board.
Having a few different, targeted boards that my audience is interested really worked for me is that I can easily & authentically pin my own items onto these boards as well. This way, I'm not focused on a single Allisa Jacobs board :)
#2 IT TAKES WORK
While Pinterest is easily addicting, I actually don't spend too much time pinning away. Instead, I created a targeted strategy and stayed disciplined. In the initial push, I dedicated a set amount of time (10 minutes, morning & evening) to finding meaningful, high quality pins for my boards. And, just like a snowball, once the numbers start climbing, a little work goes a long way. Being diligent with pinning, consistently updating covers, editing pins, and connecting with others reaps big rewards. Once the numbers start increasing, over time and with a little love, they continue to grow!
#3 BE A PIN SNOB
Do not pin everything or just anything. I realized that when I started weeding through pins and pinning only the very best images and ideas, my repins and followers skyrocketed. It's easy to pin a bunch of random stuff. Instead, I focus on super high quality, vertical images and avoid extra 'noise.' Sometimes, I find something really cool, but the image is poor or less than ideal so I save it instead to a private board. This allows me to bookmark the idea but keeps my pin stream from filling up with low quality images.
#4 SPREAD THE LOVE
As mentioned above, I found that spreading out the pins of my work gained more followers and a stronger base. I mean, some people might love my bags, but no one wants to see dozens of pins in a row of my cosmetic bags. I learned this from Nordstrom. Not only do they pin select items they carry, but they also spotlight Etsy shops, inspirational quotes, and pretty images that "fit" with the message of their brand.
A surefire way of losing pinterest followers? Start pinning dozens of your items or blog posts in quick succession. Trust me, not a good strategy.
Hopefully these tips give you some ideas for your own Pinterest boards!
Still looking for an extra boost? I've begun taking Pinterest advertising submissions, just send me a message with the subject : SUBMIT for consideration and rates.
allisa [dot] jacobs [at] gmail [dot ]com
Have your own Pinterest tips? I'd love to hear, post yours here. See you in the comments!
Friday, August 22, 2014
Loving all this beautiful lettering I see everywhere. Makes me think of my high school notebooks filled with my experimental handwriting and script. Random words, curlicues, block letter, shadowing, fancy cursive - pretty much everything except the assignment (it's a wonder I made it into the Honor Society ;) I'm now seeing that all that time-wasting could've been put to good use had I kept with it!
I'm thinking of brushing up on my writing skills - would make my thank you notes a whole lot prettier …and maybe just maybe, I could create a piece of hand lettered wall art for our house. I've found a few bits of inspiration, like tips from Breezy Cheetah on how to fake grate handwriting and Melissa Esplin's tutorial on Lettering with Watercolors (photo above). And the amazing Cocorrina shares some of her personal lettering tips along with dozens of pretty designs she's created.
A few artists with lettering I love:
Tuesday, August 19, 2014
One of the aspects I love most about creating is coming up new patterns or my own way of making things. As I've mentioned before, I rarely cook with recipes and I don't sew with patterns. Sometimes it's a glorious failure, other times a happy success. And, when possible, I love to share the results with you! That's why I'm thrilled to offer this new pattern for a Ribbon Bow Clutch Purse. It's one of my favorite bags and one that you can use in a variety of ways. And, depending on which type of materials you choose, it can go from a practical daytime bag to an evening clutch. I'd love to say I use mine for sweet summer date nights, but in all honesty it's a pretty way to stash things during the day as I jet around town, taking the boys here and there.
The bow also adds a nice touch and makes it easy to coordinate with wedding colors, making these bags perfect for DIY bridesmaid clutches.
This pattern is $5 and available as an instant download with the BEGINNING sewer in mind.
• 7 printable pages with clear color photos and precise, step by step instructions
• my own tips and tricks for creating a high quality finished clutch
• resources and links
• ideas for creating different versions and other projects.
A few others versions:
Friday, August 01, 2014
Hello, August! I'm looking forward to this month; a few more road trips and hoping to start a wall quilt while the boys are in vacation Bible school (more posts on that later ;) One thing I've been trying to do this summer is to slow down and enjoy all the beauty right out my door. We're so lucky to live in an area with tall trees, wheat fields nearby, and wildflowers along the road. These pretty desktop calendars from Bonnie at Going Home to Roost remind me of those afternoons in the sun, (well the shade for me…) soaking in all the outside goodness.
I love this monthly list calendar, I'm thinking of printing it out and writing one single goal for the day. Keeping with the theme of just being more mindful… How would you use it?
Saturday, July 26, 2014
Hello, hello! Man, it's been awhile. I'll be the first to admit, I'm caught up in the lazy, lovely days of summer. Well, there not so much lazy, with two little boys to chase, but I'm trying to plan a little less, work smarter, and play more. I suppose that's everyone's story, right? There was a time this spring where I was swimming in wedding orders - not so much creating new things, or making what I love… I felt a little like a factory. A factory of pretty clutches. Which I suppose isn't entirely awful. But I miss creating new things, feeling the ideas come and then watching as they come together.
I'm hoping to get back there. And because I need to have
a gazillion several things going at once, I've also been take a few online graduate courses. That's another post for another day, but boy does it feel good to use that part of my brain again. I think it's contributed to this renewed sense of adventure, to get on out there and do more…
I'm hoping to get back there. And because I need to have
Thursday, July 03, 2014
Happy birthday America! Watermelon, fireworks, breezy nights, and a good old fashioned thankful heart. Hope everyone has a lovely holiday - take a peek at these 4th of July printables from Oh So Pretty for party decor in a pinch.
Wednesday, June 25, 2014
So this past weekend my littlest boy turned three, I usually am so bittersweet about them getting bigger, but Luke's laugh and excitement make it impossible for my motherly sobs to dampen any party. That, along with the end of the school year marked a serious need for celebration around here. I'm talking ice cream and a road trip and movies and a preschooler soccer party and a trip to the high desert. Amidst all the celebrations I managed to kick my own behind in the studio to finally finish up a few new organizers for the shop - a pretty floral and a whimsical southwestern inspired print.
One thing I love about my organizers is that they work great with so many things (kindles, maybooks, notepads...) but I must say, it makes me really happy to see them paired with these gorgeous journals from Patton Prints. She creates the best journals with powerful verses & quotes which slip right into my portfolios. Perfection!